The telecom sector cannot afford to hold back the integration of generative artificial intelligence.
A backbone for the economy that’s connected, the global telecoms happen to be under a lot of pressure so as to shift their capabilities to meet the needs of tomorrow’s sectors, and AI as a matter of fact emerged as a game changer across the sector by giving out solutions that are indeed a standout to age-old issues.
South Korea’s largest telecom operator, SK Telecom, has gone on to invest almost $100 million in Anthropic, which is a US-based startup related to AI with the objective of jointly coming up with a large language model as well as an AI platform.
The investment will have Claude service offered by Anthropic to the Korean enterprise customers. Being an official partner, SK Telecom will also have the responsibility to assist in the expansion of the Korean market ambitions of Anthropic.
As per the company, both organisations will collaborate in the development of a multilingual LLM for worldwide telecom companies, which will include Korean, German, English, Japanese, Spanish, Arabic, and more. Apparently, SK Telecom plans to further elevate the LL performance that it has already developed while simultaneously expanding the new multilingual LLM model with Anthropic to help demonstrate the cooperation synergy.
It is well to be noted that it has indeed been a summer of AI when it comes to SK Telecom. Besides having given a sizeable check to Anthropic, the organisation has gone on to announce the Global Telecom AI Alliance in July 2023. This alliance happens to be a multilateral cooperative between Deutsche Telekom, SK Telecom, e&, and Singtel.
The alliance is being developed with the objective of fastening the AI transformation when it comes to existing telco businesses while also coming up with novel business opportunities along with AI services.
And while future-fit tech such as IoT, 5G broadband, and Edge Computing gain speed within the telecom spectrum, the generative AI space couldn’t have taken place at a more crucial juncture for this industry.
Making the historically tangled telecom sector seamless
Telecom happens to be undergoing a transformation from old to new and as of now sits at the crossroads of future fit as well as legacy tech, thereby resulting in hybrid networks, a range of both frequency bands as well as spectrums that are all serving the abundance of connected devices that’s ever-growing.
By making use of AI as well as machine learning capabilities, telecom operators can now more rapidly address the challenges of today’s landscape while at the same time efficiently addressing tomorrow’s requirements.
Artificial Intelligence happens to have a powerful ability to distil as well as unify data when it comes to geolocation info, usage, customer profiles, and also billing, while ML, on the other hand, can help in enabling network automation across all devices, networks, and mobile apps.
By dwarfing the challenges, AI solutions can go on to create ongoing business value by way of enhanced performance and efficiency at the back end while also at the same time streamlining and customising the customer experience at the front end.
As per what has come out of the details of SK Telecom’s investment in Anthropic, overcoming barriers of language within today’s interconnected world happens to be critical. Generative AI-powered language translation services can go on to help seamlessly communicate between providers and customers, thereby breaking down language barriers and widening the reach of telecom services across diverse markets.
Putting forth the power of generative AI
It is well to be noted that generative AI can forecast the kinds of services that might as well become popular based on consumer sentiments as well as social media trends, evaluate data from numerous sources to predict issues related to networks, and also enhance overall performance.
One of the areas of promise of generative AI’s application across all sectors is its capacity to drive a degree of customization across all kinds of customer engagements that were thought to be unimaginable before. The fact is that customer satisfaction happens to be the bedrock of the telecom sector, and AI Tech’s ability to evaluate vast amounts of data can help companies understand consumer behaviour, pain points, and preferences.
This information can then be made full use of so as to create a custom experience through tailored service recommendations and communication strategies.
Chatbots and virtual assistants that are powered by AI can help with real-time interaction, thereby offering instant solutions to customer queries. These interfaces that are AI-led not only streamline customer support but at the same time learn from the interactions that are made, consistently improving responses and aiding customers in going through their options of calling plans and phones.
Since personalization is critical for aiding telecom to lower customer churn, AI happens to hold a right-now practical utility in which generative AI can push in new values throughout the customer lifecycle.
Notably, apart from customer service, AI’s potential apps happen to be vast. By including AI-led solutions while also remaining vigilant on ethical standards, the telecom sector can enter a new era of efficiency and innovation.
