Tech Mahindra, , a leading global provider of technology consulting and digital solutions to enterprises across industries, announced a strategic partnership with Fuji TV, the leading broadcaster in Japan. As part of the partnership, both organizations will co-develop and produce content across genres for the global entertainment industry.
The partnership aims to drive significant growth in rapidly expanding content markets such as India, where niche content genres, including Anime and Korean dramas, are rapidly gaining popularity. It will combine Fuji TV’s original content with Tech Mahindra’s localization and animation services. Additionally, Tech Mahindra will help Fuji TV license Indian content IP (Intellectual Property) and leverage its animation expertise to create fresh and captivating Japanese content for a global audience.
Harshvendra Soin, President – Asia Pacific and Japan Business, Tech Mahindra, said, “We have partnered with Fuji TV to bring their content library in various local languages to Indian audiences. This also marks a significant milestone in Tech Mahindra’s growth strategy and strengthens our position in the media and entertainment industry. We see great potential in developing IPs catering to the Indian, Japanese, and other major content markets.”
Tech Mahindra will assist Fuji TV in localizing its content for the Indian audience through dubbing, subtitling, and animation services. Additionally, Tech Mahindra will support Fuji TV in licensing its content to OTT and PayTV platforms in India and Japan.
Tech Mahindra is a chosen transformation partner for the global automotive, manufacturing, communications, and connectivity industries, working with 30+ customers in Japan. The organization is actively engaged with leading media and gaming companies across Europe, Asia-Pacific, and North America.