ATSC 3.0 Based UHD IBB to Be Demonstrated at IBC 2016


At IBC 2016 on the EUROFINS DIGITAL TESTING stand (5 C30), Korea’s Munhwa Broadcasting Corporation (MBC), Samsung Electronics and the Korea Electronics Technology Institute (KETI) will demonstrate the first implementation of the Korean UHD IBB (Integrated Broadband Broadcast) standard – based on ATSC 3.0 and HbbTV 2.0.The recently published Korean UHD IBB standard enables the provision of catch-up services, Video on Demand (VoD), an Advanced Service Guide and companion screen services. The companion screen services will connect mobile devices such as smart phones and tablets with the TV to extend the user experience to include multi-view and multi-user applications.

On the Eurofins Digital Testing stand the companion screen capabilities will be demonstrated using examples of MBC’s IBB-enabled UHD broadcast content including live music performances and drama presentations.

To illustrate the capabilities of the companion screen application, visitors will be able to explore multi-view services. For example, when watching the live music show ‘Show! Music Core’ additional video clips can be accessed and displayed on a compatible companion screen.

The IBB standard also permits personalised services, based on information provided by individual users. Depending on the user’s preferences these might give the viewer extra program information or display recommendations for additional content relevant to the main show content that is aligned to a viewer’s interests. This has been achieved by the inclusion of an Organiser Engine, developed by KETI, which is employed to identify and supply content of interest based on individual viewer’s preferences in real-time.

Eurofins Digital Testing
Eurofins Digital Testing is the world’s leading end-to-end Quality Assurance (QA) service provider for Digital TV Operators and device testing specialists, operating globally with test lab facilities in the UK, Belgium Sweden, Poland and Hong Kong. They provide specialised on-site test resources, testing tools and services to validate digital media delivery systems and device conformance for multiple standards and operators across the world. Eurofins Digital Testing is part of the Eurofins Group. Eurofins has a network of more than 225 laboratories in 39 countries and has over 23,000 employees worldwide. Eurofins Digital Testing delivers complete testing solutions to manufacturers, broadcasters, operators and related media and device supply chains, covering terrestrial, satellite, cable, OTT and IPTV delivery. This includes conformance and certification testing for standards and operator regimes, as well as the provision of bespoke media delivery solutions.For more information, please visit


Victoria Cooper
Marketing & Communications Manager
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