Telematics Update have reported that global automotive companies are demonstrating fundamental changes in design strategies as in-vehicle content becomes ever more prevalent.
Applications that previously were kept at arms-length by the automakers are now being explored and adapted for the vehicle. Facebook, Spotify, Google’s Android are all examples of non-automotive companies that are making great headway in the vehicle platform. Many automakers are starting to realise how the modern consumer interacts with technology. A user interface (UI) on a head unit does not need to look half as complex as the interior of engine, which means that new partnerships for software, content and operating systems lay ahead.
For Renault, the reason for using Android as the O.S in their new app-based in-vehicle infotainment system, R-Link was simple. As Emmanuel Bonbon recently said in an interview with Telematics Update “Whatever the solution is, it must be extremely simple for the customer. For us (the automaker), it’s very innovative. But for them (the consumer) it must be as simple as, ‘I want a new app, and so I go and buy it.‘“
To help align the paradoxes that exist between automotive and consumer electronics leaders, Telematics Update are hosting a unique event this June to bring together the giants of the in-vehicle infotainment world. The Content & Apps for Automotive Conference & Exhibition (18-19th June, Munich, Germany) will provide key strategies, analysis and networking opportunities to help the automotive, device and mobile content industries to identify opportunities surrounding in-car apps and content.
This year’s event will bring together automakers, tier one suppliers, content and mobile leaders to discuss the latest OEM content strategies,business models for app stores, new advances to work more closely with the developer ecosystem (such as HTML5 ready platforms) andoperating system trends amongst other topics. See the full agenda and speakers here
Speakers at the 2013 event include:
• Reinhard Jurk, Project Manager – Connected Drive, BMW
• Bruce Hazan, Senior Solution Engineer, Facebook
• JoergLuetzner, Director – Online Services, Continental Automotive
• Andrei Iordache, Product Management Specialist, Kia Motors
• Emmanuel Bonbon, Connectivity and Multimedia General Manager, Renault
• CandidoPeterlini, Director – Infotainment Product Concept , Fiat Automotive
• Pascal de Mul, Global head of hardware partnerships, Spotify
• Ulrich Kersken, Chief Architect, Robert Bosch
• Lars, Möreke, Mobile Services, Volkswagen Financial Services
• Martin Kristensson, Head of Content Acquisition, Volvo
Get your own copy of the complete Content & Applications for Automotive Europe 2013 conference program and speaker line-up at: www.telematicsupdate.com/contenteu, or contact the Conference Director, Emily Savage.