Omnicomm showcased fuel monitoring solutions as an added value at Telematics Middle East & Africa


Omnicomm, one of the world leading developers and manufacturers of fuel consumption monitoring equipment and telematics solutions for various fleet management needs, presented its products at Telematics Conference Middle East & Africa. Showcasing its core products in the UAE, for the first time in this region, Omnicomm shared its vision on successful development of transport telematics market with key industry players from around the globe.

Speaking on how to improve fleet management system with fuel monitoring, the company’s CEO and founder Boris Pankov shared case studies Omnicomm experienced in the recent times. Fuel constitutes the biggest expense item for any company involved in transportation or use of machinery. Thus, high-precision fuel control can bring additional value to transport telematics solutions and consequently, help end clients save significant sums which account for millions of dollars. For instance, Galooli Group saved 5 mln dollars a year after installing Omnicomm LLS sensors on power generators for mobile towers. Bringing optimization of fleet expenses, quality fuel monitoring can become literally a boosting factor for transport telematics solutions. The Omnicomm fuel monitoring equipment was designed as universal; it is easy to integrate with any kinds of fleet management systems.

The theme of Omnicomm’s presentation was corresponding to the main general topic of the conference – Telematics as a value added service in fleet management. Nowadays many solution providers are searching for strong competitive advantages which could enhance existing solutions and what’s more, bring end clients, i.e. fleet owners, significant results in optimization of fleet expenses. According to market research, conducted by organizers of the event, there are more than 30 telematics solution providers in the UAE alone. At the same time, there exist problems with understating the importance to control these expenses. As the fuel prices are low in the country, at a first approximation, not many fleet owners see the good in optimization of fuel costs. Fuel monitoring is not common in the Emirates. However, low fuel prices stimulate fuel theft for reselling among migrant workers in the country, and the covert problem is in fact vital indeed.

In Africa the transport telematics business is developing fast pace. Fuel control is in demand as fuel prices are higher. And problems of fuel theft in African countries are more obvious. Omnicomm already has partners in more than 10 countries in Africa and is actively working to expand partner network due to such events.“Middle East and Africa are among the most prospective directions for business development as telematics business is emerging here. We have already worked on separate projects in the region. One of the brightest ones was equipping the mobile tower power generators in Uganda for Galooli Group. But for us not only the region but the topic of this conference was truly interesting. At present when competition in the telematics market is becoming even tougher, it is good to show there are companies who can offer a good and simple way to stay afloat and even enter the new markets. We showed that in fact anyone can be competitive offering real value to customers

Boris Pankov, Omnicomm CEO marked.
It is estimated that Middle East and Africa telematics will strengthen in the nearest future. The event which was a B2B gathering of key international and regional industry players was held in Dubai for the first time. Next year Telematics Middle East & Africa will take place during two days. The dates are already set on March 2-3.


Omnicomm is an international hi-tech industrial company, one of the leading developers and manufacturers of accurate fuel level sensors Omnicomm LLS, GPS-based satellite monitoring equipment for transport and related equipment for various fleet management needs. Operating since 1998 Omnicomm delivers its products to over 100 countries worldwide. Inside the company there are analytical, research and training centers. The company’s management system and foreign representatives are certified according to the international quality standard ISO 9001:2008