Syniverse to Expand Global Messaging Connectivity for India’s BSNL

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Indian operator BSNL and Syniverse have signed a multiyear agreement which will implement Syniverse’s SMS Interoperability Solution to provide BSNL’s subscribers with greater mobile messaging reach.

Syniverse’s SMS Interoperability Solution enables mobile operators to rapidly establish interworking relationships with other MNOs using just one network configuration, one testing process, one financial arrangement and one contract. New SMS destinations automatically become available as they connect to the Syniverse SMS Hub, either directly or through peering agreements. The routing of SMS messages also includes mobile number portability and routing capabilities for a range of GSM, CDMA and TDMA networks.

Shri Anupam Shrivastava, Director, Consumer Mobility, BSNL Board, said: “We will optimise our messaging system to ensure our subscribers receive the highest level of reliability and excellent service on par with global telecom operators. BSNL is making focused efforts and planned initiatives to bridge the rural-urban digital divide in the ICT sector.”

“Global reach has become a critical component of any operator’s SMS service, but establishing separate bilateral relationships among the world’s approximately 1,000 mobile operators would be costly, complex and time consuming,” said Sanjay Kasturia, Vice President and Managing Director, Sales, India, Syniverse. “Syniverse’s SMS Interoperability Solution provides a comprehensive solution for MNOs to address this, and this will enable BSNL to sign a single agreement to connect to numerous MNOs worldwide instead of multiple individual commercial agreements to establish those connections.”

Idea Cellular has become the second operator after Bharti Airtel to introduce such a plan.