Leading telecommunications company Globe Telecom continues to assert its leadership in the Philippine broadband industry with sustained double-digit revenue expansion driven by rising internet usage stemming from the popularity of social networking sites and the growing affordability of access devices such as tablets, PCs, and laptops.
Broadband revenues were up 13% year-on-year to P4.1 billion with the continued strong demand for Tattoo-On-The-Go offerings which comprise the bulk of the company’s quarterly acquisitions. This led to the overall growth in Globe broadband subscriber base to nearly 1.6 million by June 30, higher by 22% from almost 1.3 million subscribers in the same period last year.
From 2007 to 2011, Globe broadband service has grown by an average of 99% per year in number of subscribers, and 84% per year in service revenues.
At present, Globe offers Tattoo@Home and Tattoo On-The-Go services across various technologies and connectivity speeds for its residential and business customers.
Tattoo@Home consists of wired or DSL broadband packages bundled with voice, or broadband data-only services which are available at download speeds ranging from 1 mbps up to 15 mbps. In selected areas where DSL is not yet available, Globe offers Tattoo WiMAX, a fixed wireless broadband service using its WiMAX (Worldwide Interoperability for Microwave Access) network.
Meanwhile, for consumers who require a fully mobile, internet-on-the-go broadband connection, Tattoo On-the-Go allows subscribers to access the internet using 4G, 3G, or Wi-Fi at various hotspots nationwide using a plug-and-play USB modem. In addition, consumers in selected urban areas who want blazing speed connection have the option to subscribe to Tattoo Torque broadband plans using leading edge GPON (Gigabit Passive Optical Network) technology with speeds of up to 100 mbps. This is the same technology that Globe provided in the recently concluded ADB’s 45th Annual Meeting of the Board of Governors held in Manila last May.
“While we expect competitive and market pressures to persist and even intensify, we are confident that we can build further on our momentum as we head into the second half of the year. Over the years, Tattoo has proven itself as the broadband with superior performance in terms of speed, reliability, and value-for-money plans. And with the ongoing network transformation, we expect to deliver on our promise of creating the happiest customers by providing them with the best internet experience,” said Ernest L. Cu, Globe President and CEO.
Part of the massive $700-million network modernization program of Globe is a wider coverage of 3G and 4G services, a ten-fold increase in data capacity, and the rollout of an additional 12,000 kilometers of fiber optic cables to enhance internet speeds and service reliability.
Aside from performance, Globe also continuously reinvents itself by coming up with various innovative marketing and promotional strategies to create the most personalized and tailor-fit services for its internet-loving subscribers to further solidify its position as the number one broadband provider in the Philippines.
For instance, Globe broadband combines the services from mobile Globe Postpaid and Tattoo Postpaid broadband to come up with My Ultimate Super Plan, a bundled offer that provides subscribers calls, texts, mobile browsing, and broadband surfing under one plan for as low as P999 a month. Each plan comes with a free handset and a free Tattoo SuperStick which enables Wi-Fi sharing up to five other devices at the same time. With just a single account, subscribers get the most value for their money compared to subscribing separately to mobile Globe postpaid and broadband Tattoo postpaid plans.
Empowering students to get the most of their campus life, Globe introduced the Tattoo University Sticks (U-Stick) in time for the start of the school year. Available in either Tattoo 3G Stick or Tattoo 4G SuperStick, each device comes with one-year free unlimited access to the subscriber’s school website, Yahoo!Mail, Google Mail as well as free 10-day unlimited access to Facebook and Twitter. In addition, the Tattoo U-Stick offers a special surfing rate of P25 for three hours valid for one day and a 2 GB micro-SD card that will enable the dual functionality of the Tattoo U-Stick as a mobile broadband stick and a USB device.