Subscription-based IoT services launched in the UAE


In line with UAEs vision to fast track digital transformation, Software AG and du, from Emirates Integrated Telecommunications Company (EITC), recently signed a partnership to provide a subscription-based licensing model for IoT services to its business customers.

The strategic collaboration enables the two companies to address complex IoT implementations for organisations in UAE. These businesses will benefit from rapid application development features, reduced time to deployment and out-of the-box IoT analytics and dashboards to see the complete picture of their IoT data.

Furthermore, in line with new collaboration, du and Software AG will launch a new IoT academy and an experience centre in the coming months. The opening is part of the drive to accelerate the adoption of IoT in the country while also staying abreast on IoT innovation methodologies, best practices and applications as the ecosystem continues to evolve.

“As du steadfastly drives its transformation agenda, this is a significant move to scale du’s offering, drive innovation across UAE and seize opportunities in new growth areas. Software AG’s global expertise to build new functionalities for telcos through IoT adoption fits perfectly with our strategy to deliver comprehensive IoT solutions for the UAE market,” said Farid Faraidooni, deputy CEO – Enterprise Solutions, EITC

He added that the move will bolster UAE’s IoT adoption across SMEs, large organisations and the government, which will enhance UAE’s position as a regional innovation hub.

The partnership establishes du as the leading IoT provider for the UAE market, powered by Software AG’s Cumulocity IoT.

The partnership will empower customers to freely design, build, deploy and upgrade IoT applications with agility and flexibility, combining cloud, on-premise and edge deployment models. A scalable architecture offers quick time to market for IoT applications. The platform will drive IoT across key industries of government, healthcare, utilities, manufacturing, transport and automotive.

Companies will be able to track assets and improve logistics or gather data from smart city applications to make peoples’ lives easier. They can also improve service for their customers by automating manual functions, from meter readings to security measures.

“IoT services can help organisations to not only achieve greater insights into their business, but also to build their digital resilience. Data is the heartbeat of a business today, so the task of gathering, analysing and acting upon it should be a top priority,” said Philippe La Fornara, President EMEA, Software AG.

He added: “Our collaboration with du is a manifestation of the new approach of telcos as providers of IoT services for a fully connected future; a model gaining prominence globally. With du as our strategic telco partner, we aim to play a role in UAE’s 2021 vision through a range of competitive IoT solutions. We welcome du to Software AG’s IoT ecosystem.”