Telstra Broadcast Services launches transformation capability

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Telstra Broadcast Services launched Broadcast Plus, a new technology services capability for the media and entertainment industry to help customers address digital disruption and transform broadcast and online video operations.

A partnership between Telstra Broadcast Services and the newly formed Telstra Purple, Broadcast Plus will provide specialist knowledge in media networks, cloud, security, collaboration, mobility, software, data and analytics, and design.

”We are bringing together a team of 1,500 media infrastructure and technology experts and specialist resources from around the globe to help our customers in the media and entertainment industry achieve their business transformation goals,” said Michael Ebeid, Group Executive, Telstra Enterprise.

“By combining the professional services skills of our Telstra Purple team with the deep industry knowledge and experience of Telstra Broadcast Services, we are uniquely placed to help our customers make sense of the constant evolution and proliferation of technology solutions out there in the market.

“We can partner with our customers at any stage of their transformation journey – from strategy setting, through to solution design, implementation and ultimately the management of the systems and platforms,” said Mr Ebeid.

Broadcast Plus will deliver technology solutions and services such as cloud consulting, media archive and cloud storage, app design and development, end-to-end OTT and media hosting as well as draw on strong alliances with leading technology providers and industry leaders such as Brightcove, AWS Elemental, Akamai and Dalet.

“From shifting consumption behaviours, convergence of media and IP, the introduction of new technologies, and changing business models, the media and entertainment industry is continually evolving,” said Mr Ebeid.

“This represents a huge opportunity for many of our customers and it’s critical that organisations quickly adapt and respond to capture competitive advantage. We will now be ideally placed to help them with as a transformation partner.”

Telstra Broadcast Services brings to its customers globally recognised high performance media networks, teleport and satellite services, online video and cloud platforms, and 24/7 bookings, operations and engineering support.

The Telstra Broadcast Operations Centre manages over 400 video, satellite and data services for leading Australian and international media and sports companies, facilitating over three million permanent channel hours and over 20,000 event bookings every year.

Committed to ongoing investment in its networks, platforms and people, Broadcast Plus is a key milestone for Telstra Broadcast Services to confidently deliver media solutions that transform the media industry.

Telstra Purple, the largest Australian owned technology services business, brings together Telstra’s technology services teams under a single banner to help customers get the most from their technology investments. Launched in September, Telstra Purple works with customers to bring purpose to their technology investments. Telstra Purple is based on the notion that it’s people who give purpose to technology, who can make sense of what solutions and products a customer needs and then implement that technology and manage it going forward. Combining this special Purpose and our People, we created Purple.