NOA GmbH, a leading audiovisual digitization and archiving specialist, has announced the completion of a digitization system delivery to TV 2 Denmark to preserve the broadcaster’s extensive video archive containing approximately 60,000 Betacam cassettes.
As a pivotal player in the Danish media industry, TV 2 Denmark continues to invest in cutting-edge technology, content development, and digital transformation strategies that enhance viewer engagement and maintain its competitive edge in an increasingly complex media environment.
In alignment with the agreed terms, NOA delivered a comprehensive preservation solution at TV 2’s main facility in Odense on standard COTS hardware, including the jobDB archive workflow management system, alongside with specialized ingestLINE and actLINE tools. Initiated in early November, the project was designed to digitize and preserve the broadcaster’s historical video content with rigorous, professional-grade quality control measures.
TV 2 represents the third Scandinavian client for NOA, with the system strategically designed as a short-term service-based solution. Recognizing the temporary nature of the implementation, both parties have agreed to a service-oriented approach that aligns with the anticipated few-year operational timeframe.
According to Josephine Beck Høpner, project manager at TV 2 Denmark, the organization sought an on-prem streamlined digitization solution to safeguard its vast media heritage and therefore avoid the shipment of any material. “We are thrilled to implement an efficient digitization platform that will preserve our 60,000 Betacam and DigiBeta carriers,” Beck Høpner stated. “NOA’s professional solution integrates seamlessly with our existing IT infrastructure, enabling us to leverage our internal resources for a high-quality, error-free digital conversion.”
The implementation ensures a smooth transition, allowing the organization to systematically digitize and protect its valuable archival media collection with precision and reliability.
Manuel Corn, sales director for NOA, commented on the strategic expansion: “We are proud to expand our footprint in the Scandinavian region, building on successful digitization projects with Swedish (SRF) and Finnish (YLE) broadcasters. Our robust framework of jobDB, ingestLINE, and actLINE enables rapid deployment within days, leveraging our extensive experience in archive technology,” said Corn. “With a proven track record of digitizing over 5 million hours of audiovisual material across global digitization centers, we are uniquely positioned to deliver comprehensive archival solutions.”
TV 2 Denmark, a state-owned public service broadcaster founded in 1988, operates multiple channels and Denmark’s most popular streaming service, TV 2 Play. The broadcaster employs approximately 1,500 employees across Odense and Copenhagen and reaches millions of viewers nationwide.
