The European connectivity provider selects Ilex to deliver strategic media relations that supports growth across international markets.
euNetworks, a European digital infrastructure provider, has appointed Ilex Content Strategies, a global B2B marketing and communications agency, as its public relations agency of record following the launch of its refreshed brand. Ilex will lead international media relations and strategic communications to support euNetworks as it strengthens its profile across European and global markets.
euNetworks is Europe’s leading data centre connectivity provider, directly connecting 585+ data centres today. The company operates one of Europe’s most densely connected metro fibre networks, enabling latency-sensitive connectivity between data centres, trading venues, IXPs and cloud on-ramps. As customers demand greater performance, predictability and control, euNetworks is using its rebrand to more clearly articulate its role in supporting mission-critical digital infrastructure across Europe.
“As part of our recent rebrand, we wanted to work with a communications partner that understands the European connectivity landscape and the challenge of clearly communicating the value of complex infrastructure,” said Marisa Trisolino, CEO at euNetworks. “Ilex brings that understanding, along with a strong track record in strategic media relations. Based on past experience, we’re confident Ilex can help us position euNetworks as a trusted infrastructure provider at the heart of Europe’s digital economy.”
Ilex will work closely with euNetworks’ leadership team to develop brand messaging, thought leadership and undertake international media relations. Using its Borderless PR model, Ilex will ensure consistent messaging and maximum return on investment across priority markets, without the need for multiple local agencies.
“euNetworks plays a critical role in Europe’s digital infrastructure ecosystem, yet much of the work it enables happens behind the scenes,” said Lucia Barbato, CEO and Co-Founder at Ilex Content Strategies. “Our role is to translate that technical excellence into a clear and compelling story that resonates with carriers, hyperscalers, enterprises and the wider technology community that ultimately drives sales and delivers commercial momentum.”
Founded in 2012, Ilex Content Strategies works with telecoms, cloud, cybersecurity, data centre and digital infrastructure organisations at key moments of growth, repositioning and market expansion. Its clients range from fast-growing regional specialists to billion-dollar global enterprises. It enables organisations to build credibility, visibility and sustained momentum through strategic communications that ultimately drives sales.