The media arm of French service provider Altice France said that the new offering would reinforce the accessibility of programming from the RMC BFM stable of channels with innovative functionality.
The service will offer free on-demand content from the RMC Découverte, RMC Story, BFMTV, BFM Business and 01TV national channels along with local channels s BFM Paris, BFM Lyon, BFM Grand Lille, BFM Grand Littoral and BFM DIC.
The platform comes with a mobile app and is also available on the web.
The media outfit said that the platform would differentiate itself through the strength and breadth of its content, with news and information from BFMTV and BFM Business alongside entertainment content from RMC Décourverte and RMC Story, which would include some avant-premières, with some programmes being made available free of charge ahead of their airing on terrestrial TV.
RMC BFM Play will be an AVOD offering that will also include content not aired on TV including exclusives such as The Clinton Affair, a seven-episode series about Bill Clinton’s affair with Monica Lewinsky, and factual entertainment show Duck Dynasty.
The service will include a range of pop-up channels including Dingues et Voitures, which will feature the full latest season of Top Gear UK that is aired on RMC Découverte.
The service will feature live streams of the group’s channels with Restart functionality, 2.500 hours of catch-up content ranging from seven to 30 days after broadcast, a TV guide, exclusive AVOD content, follow-me functionality between devices and personalised favourite lists and recommendations.
Altice Media has also struck a partnership with Alchimie, bringing a catalogue of 60,000 hours of content to the platform including exclusive documentary content.
“With RMC BFM Play, we are launching an even more complete new platform, which showcases not only the editorial quality and diversity of our content, but also the best technological performance with a fluid and intuitive app, responding a little more each day to the new usage patterns of viewers and reinforcing our place as the premier digital broadcast group,” said Altice Media director-general Arthur Dreyfuss.