AT&T, Sprint, T-Mobile and Verizon have created a joint venture – the Cross Carrier Messaging Initiative (CCMI) – to deliver the next generation of messaging to consumers and businesses. The service, based on GSMA’s Rich Communications Service (RCS) industry standard, will enable an engaging way for consumers to interact and transact with each other and with businesses.
To enable the service, the CCMI joint venture is working to develop and deploy the standards-based, interoperable messaging service starting with Android and expected in 2020. Working with its carrier ownership group and other companies in the RCS ecosystem, the CCMI service will:
- Drive a robust business-to-consumer messaging ecosystem and accelerate the adoption of Rich Communications Services (RCS)
- Enable an enhanced experience to privately send individual or group chats across carriers with high quality pictures and videos
- Provide consumers with the ability to chat with their favorite brands, order a rideshare, pay bills or schedule appointments, and more
- Create a single seamless, interoperable RCS experience across carriers, both in the U.S. and globally
“People love text messaging for a reason. Texting is trusted, reliable and readily available—which is why we’re using it to build the foundation of a simple, immersive messaging experience,” said David Christopher, executive vice president and general manager, AT&T Mobility. “This service will power new and innovative ways for customers to engage with each other and their favorite brands.”
“The CCMI will bring a consistent, engaging experience that makes it easy for consumers and businesses to interact in an environment they can trust,” said Michel Combes, President & CEO of Sprint. “As we have seen in Asia, messaging is poised to become the next significant digital platform. CCMI will make it easy for consumers to navigate their lives from a smartphone.”
“At the Un-carrier, customers drive everything we do, and that’s no different here,” said John Legere, CEO of T-Mobile. “Efforts like CCMI help move the entire industry forward so we can give customers more of what they want and roll out new messaging capabilities that work the same across providers and even across countries.”
“At Verizon, our customers depend on reliable text messaging to easily connect them to the people they care about most. Yet, we can deliver even more working together as an industry,” said Ronan Dunne, CEO of Verizon Consumer Group. “CCMI will create the foundation for an innovative digital platform that not only connects consumers with friends and family, but also offers a seamless experience for consumers to connect with businesses in a compelling and trusted environment.”
More details will be announced at a later date.
About AT&T Communications
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the nation’s fastest wireless network.* And according to America’s biggest test, we have the nation’s best wireless network.** We’re building FirstNet just for first responders and creating next-generation mobile 5G. With DIRECTV, DIRECTV NOW and WatchTV, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve nearly 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities. AT&T Communications is part of AT&T Inc. ).
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 54.3 million connections as of June 30, 2019 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Today, Sprint’s legacy of innovation and service continues with an increased investment to dramatically improve coverage, reliability, and speed across its nationwide network and commitment to launching a 5G mobile network in the U.S. You
About T-Mobile US, Inc.
As America’s Un-carrier, T-Mobile US, Inc. is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Our advanced nationwide 4G LTE network delivers outstanding wireless experiences to 83.1 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit http://www.t-mobile.com.
About Verizon Communications
Verizon Communications Inc. , headquartered in New York City, generated revenues of $130.9 billion in 2018. The company operates America’s most reliable wireless network and the nation’s premier all-fiber network, and delivers integrated solutions to businesses worldwide. With brands like Yahoo, TechCrunch and HuffPost, the company’s media group helps consumers stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect. Verizon’s corporate responsibility prioritizes the environmental, social and governance issues most relevant to its business and impact to society.