Appetize Technologies, Inc. was selected by Hale & Hearty Soups gourmet fast-casual restaurant chain to upgrade point of sale operations at all 20 locations in New York City, Long Island, and Boston. Following a successful October pilot at the Herald Square location in Manhattan, Hale & Hearty systematically rolled out Appetize’s advanced cloud technology at over half its restaurants and will continue the full, chain-wide deployment that concludes end of January 2021.
“Our goal is to create a memorable dining experience at all Hale & Hearty locations, and Appetize has helped us exceed expectations with its cloud technology,” says Mark Feit, Director of Business Development at Hale & Hearty Soups. “The company’s commerce platform is easy to use for our staff, and it significantly improved day-to-day operations, from simplifying orders to providing hassle-free analytics and real-time reports in a convenient management portal—a tremendous leap from our previous system. Our teams have even been able to perform most of the installs ourselves, enabling a rapid deployment even under lockdown conditions. Appetize addressed items high on our list, and we look forward to continuing our partnership for many years to come.”
All Hale & Hearty restaurants will utilize Appetize point of sale software — known for the ability to switch seamlessly among stores, revenue centers and service modes — powered by the company’s Activate™ software. Appetize’s zero-training terminal interface is intuitive, designed for ease of use, speed of service, and increased productivity. Management and staff also have access to Appetize Connect Enterprise, a web-based management portal designed to power multi-site operations giving Hale & Hearty a real-time management and reporting tool. The platform features menu management, reporting and analytics that can be accessed anytime, anywhere — even remotely.
Appetize’s industry-leading Open API enabled Hale & Hearty to build a set of best-in-class partnerships to power their business, including NetSuite for inventory and ERP management; LevelUp for a branded app and loyalty experience; and Givex, a platform for gift cards. Appetize also integrated with two new partners to improve staff and customer experiences at all locations: 7shifts labor management platform for scheduling, communication and time and attendance and ItsACheckmate platform for online ordering and delivery integration and menu management.
“We’re thrilled that Hale & Hearty, one of the most iconic restaurant brands in the Northeast, is now part of the Appetize family,” says Appetize Co-Founder and CEO Max Roper. “Appetize is here to drive better guest experiences through cloud and mobile technology, while providing marquee brands like Hale and Hearty the tools to run their business efficiently.”
Appetize’s partnership with Hale & Hearty comes at a time more fast casual restaurants are upgrading their point of sale with digital cloud solutions to optimize on-premise experiences. During Covid-19, restaurants have focused on increasing safety and convenience for both staff and customers and continue to modernize their point of sale to future-proof operations.