QNX explores software demands of next-generation ADAS systems at Advanced Automotive Safety USA 2014


The Telematics Update event Advanced Automotive Safety USA 2014 (July 8-9, Hotel Baronette Renaissance, Novi, MI) will see industry expert Grant Courville, director of product management at QNX Software Systems, a BlackBerry subsidiary, discuss the demand for advanced auto safety software.

As the automotive industry turns its eye to technology that will enable the autonomous vehicle, the necessity for more advanced software is clear. Advanced driver assistance systems (ADAS) are widely accepted as the pre-cursor to driverless vehicles, and the software in these systems will be key to the vehicle’s ‘mind’ and decision-making process regarding safety. QNX Software Systems is tackling this challenge head on with innovative concepts that they will outline at the Advanced Auto Safety Conference in just two weeks’ time. View the QNX session and full agenda here: telematicsupdate.com/agenda

‘New and unchartered territory…’

“Creating software that can address the rigorous safety requirements of next-generation ADAS systems and autonomous vehicles is new and unchartered territory for many automotive companies,” said Grant Courville, QNX Software Systems. “We look forward to exploring how the industry can address this and other challenges at the Advanced Automotive Safety conference.”

In addition to the session, featuring Grant Courville from QNX, the Advanced Automotive Safety USA 2014 conference will bring together the intelligent transport industry to discuss the key issues surrounding the road safety revolution, and the progression from theory to reality.

After months of independent research into the advanced automotive safety market in the US, Telematics Update uncovered the following topics for in-depth discussion at the conference:


  • The Future Of Intelligent Transport Systems

  • Human vs. Machine — The Great Debate on Autonomous Vehicles!

  • Optimizing Data Processing

  • Alternate Devices for Increased Market Penetration

  • Creating Value For Consumers


The event will gather industry front-runners from ITS America, Nissan, GM, Hyundai, Kia, Honda, Toyota, Denso, Center for Automotive Research, CVTA, Insurance Institute for Highway Safety, UMTRI, AASHTO and many more.
More than 150 executives from OEMs, Tier 1 suppliers, and government are set to attend the conference and define the next steps for a new era of intelligent transportation.
Limited passes remain for this event, and registration can be accessed here:
Meredith Evans
Project Director | Telematics Update
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